Privacy Policy

PRIVACY POLICY

Effective Date: March 21, 2025

1. Introduction

Apex Roofing & Restoration (“Company,” “we,” “us,” or “our”) values your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website, www.apexroofs.com (“the Site”), and use our services. By accessing our website, you consent to the practices described in this Policy.

Please read this Policy carefully, because by using the Site, you are acknowledging that you understand and agree to the terms of this Policy, and consent to the manner in which we may collect, use, and disclose your information. If you do not agree to the terms of this Policy, please do not use the Site. We encourage you to check this Site periodically for any changes. Your continued use of the Site, our products, and services following the posting of changes to these terms will mean you accept those changes. We reserve the right to change the provisions of this Policy at any time. This Policy applies solely to information collected by the Site.

2. Information We Collect

We may collect the following types of information from you directly when you provide it and automatically as you navigate through the Site:

• Personal Information: Includes your name, phone number, email address, mailing address, and other details provided through contact forms, quote requests, live chat interactions, or service inquiries.
• Transaction Information: Details of transactions you carry out through our Site.
• Payment Information: If you make a purchase, we collect payment details, which are processed by third-party payment providers.
• Usage and Device Information: We and third-party service providers may use various technologies to automatically collect information about your interactions with the Site. This includes your browser type, operating system, pages visited, search queries, the time and duration of visits, and the referring website. Additionally, we collect unique device identifiers (e.g., IP address, MAC address) to recognize repeat visitors, personalize content, and enhance website functionality.
• Cookies and Tracking Technologies: We use cookies to store and collect information about your preferences and browsing activity. Cookies may be session-based (expiring when you close your browser) or persistent (remaining on your device until deleted). You can manage cookie settings through your browser.

You also may provide information to be posted on public areas of the Site (“User Contributions”). Your User Contributions are posted on the Site at your own risk.

We may use automatic data collection technologies to collect information about your online activities over time and across third-party website and online services (behavioral tracking). See Your Choices About How We Use and Disclose Your Information for information on how you can opt out of behavioral tracking on this Site. The information we collect automatically does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Site and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Site according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Site.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site. For information about managing your privacy and security settings for cookies, see Your Choices About How We Use and Disclose Your Information.
• Web Beacons. Pages of our Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

3. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information, to:

• Respond to your inquiries and provide customer service.
• Facilitate registration and account management, including contacting you about products or services you have expressed interest in.
• Provide you with products or services that you request from us.
• Process transactions, including payment and order fulfillment.
• Administer surveys, contests, or promotional events, with participation being voluntary. Contact details may be used to notify winners and distribute prizes, while survey responses help us improve our offerings.
• Enhance website functionality and user experience, including through chat features that allow direct communication with our team.
• Send promotional materials, updates, or special offers, unless you opt out of receiving such communications.
• Advertise and market our services to you.
• Notify you about changes to our website or any products or services we offer through it.
• Ensure website security, prevent fraudulent activities, and comply with legal obligations.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

4. Information Sharing and Disclosure

We may disclose aggregated information about our users without restriction. We may share your information in the following ways:

• Service Providers: We may share your personal information with trusted third-party service providers who assist in performing functions on our behalf, such as processing payments, serving advertisements, conducting surveys, analyzing customer demographics, managing customer relationships, ensuring security and compliance, and recruiting support services.
• Businesses on Your Behalf: We may share your personal information with businesses you have authorized us to share your information with as part of the services we provide to you, such as insurance companies and financing partners.
• Marketing and Advertising: We may share your personal information with marketing partners to send promotional materials and special offers, provided you have not opted out.
• Legal Compliance: If required by law, court order, or government request, we may disclose personal information to comply with legal obligations.
• Business Transfers: If our business is sold, merged, or undergoes a transfer of assets, the data we have collected may be included in the transferred assets.
• Protection of Rights: We may disclose information when necessary to enforce our policies, protect our rights and safety, prevent fraud, or comply with applicable laws.
• Others as Authorized: We may disclose information to fulfill the purpose for which you provide it, for any other purpose disclosed by us when you provide the information, and with your consent.

5. Your Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We do not respond to Do-Not-Track signals at this time; however, the following mechanisms provide you with certain control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly.

Google Analytics collects personal data through the Site, including through the use of cookies. For information about how Google Analytics collects and processes data, please visit: https://policies.google.com/technologies/partner-sites. To opt out of having your information used by Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout/. For more information, please visit Google’s privacy policy at: https://policies.google.com/privacy?hl=en&fg=1.

Third parties, including Google, may place and read cookies on your browser, or use web beacons to collect information in connection with ad serving on the Site. Our partners may collect personal information for personalization of ads and use cookies for personalized and non-personalized advertising and measurement. Ad serving may be based on users’ visits to our Site or other websites on the Internet, and your activity may be tracked over time and across websites. You may opt out of personalized ads from Google by visiting the Google Ads Settings web page at: http://www.google.com/ads/preferences/.

We use HubSpot to collect data on your website visits, online chat interactions, and the success of our advertising campaigns. For information on how HubSpot collects, shares, and uses data, please visit: https://legal.hubspot.com/privacy-policy. You may opt out of certain data collection and sharing by HubSpot by visiting the HubSpot privacy preferences page at:  https://www.hubspot.com/hubspot-privacy-preferences.

We use Lead Forensics to gather information on our website visitors in order to optimize our advertising and marketing efforts. For information on how Lead Forensics collects, shares, and uses data, please visit: https://www.leadforensics.com/privacy-policy/. To opt out of Lead Forensics processing your personal data for use by the Lead Forensics software and its customers, please submit your request to [email protected].

We use Klaviyo to gather information on website visitors and on the effectiveness of our email marketing. For information on how Klaviyo collects, shares, and uses data, please visit: https://www.klaviyo.com/legal/privacy/privacy-notice.

We share information on website visitors with Meta for purposes of optimizing our advertising and marketing efforts. For more information on how Meta collects, shares, and uses data, please visit: https://www.meta.com/legal/united-states/. To opt out of targeted advertising on Meta platforms, please visit the Ad Preferences page in your settings.

We share information on website visitors with Microsoft for purposes of optimizing our advertising and marketing efforts. For more information on how Microsoft collects, shares, and uses data, please visit: https://www.microsoft.com/en-us/privacy/privacystatement. To opt out of targeted advertising on Microsoft platforms, please visit the Ad Settings page in your account.

• Promotional Offers from the Company. If you do not wish to have your contact information used by the Company to promote our products or services, you can opt out by sending an email stating your request to [email protected]. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website. You can also visit the Digital Advertising Alliance’s website to use its Consumer Choice Tools.

6. Data Security

We implement security measures to protect your personal information, but no system is completely secure. Please take precautions when sharing information online.

We retain your information for as long as needed: (i) to conduct business with you; (ii) as needed for the purposes outlined in this Privacy Policy; and (iii) as necessary to comply with our legal obligations, resolve disputes, and enforce any agreements.

7. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

8. Children’s Privacy

Our website is not intended for individuals under 16 years of age. No one under age 16 may provide any personal information to the Site. We do not knowingly collect information from children under 16. If you are under 16, do not use or provide any information to this Site. If we learn we have collected personal information from a child under 16, we will delete that information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will be posted on our website with the updated effective date. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Site home page.

10. Limitation of Liability

UNDER NO CIRCUMSTANCES WILL APEX ROOFING & RESTORATION LLC BE LIABLE OR RESPONSIBLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL (INCLUDING DAMAGES FROM LOSS OF BUSINESS, LOST PROFITS, LITIGATION, OR THE LIKE), SPECIAL, EXEMPLARY, PUNITIVE, OR OTHER DAMAGES, UNDER ANY LEGAL THEORY, ARISING OUT OF OR IN ANY WAY RELATING TO THE SITE, YOUR SITE USE, OR THE CONTENT, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. YOUR SOLE REMEDY FOR DISSATISFACTION WITH THE SITE AND/OR CONTENT IS TO CEASE ALL OF YOUR SITE USE.

11. Miscellaneous
    This Policy and the privacy practices of Apex Roofing and Restoration will be governed by and construed in accordance with the laws of the state of Alabama. 

12. Contact Us
    If you have any questions about this Privacy Policy, please contact us at:

Apex Roofing and Restoration LLC
4601 Southlake Pkwy

Hoover, AL 35244
[email protected]
888-537-0016

By using our website, you acknowledge that you have read and understood this Privacy Policy.